Website contact information. Sometimes, you’re trying to contact a company and their phone number is just hidden away, never to be found. Personally, I find it quite frustrating. Especially when I have to go through what feels like 5000 support FAQs before they’ll let me have a number or email address. So, with that in mind, I thought about how you could supercharge your website contact info. I want to help prevent those frustrating situations your own customers could find themselves in.
I’m all about usability when I build a website. Your visitors/potential customers are going to your website to accomplish a task. If they aren’t able to accomplish that task easily, then they’ll probably leave the website. We do live in times where the goal needs to be easily attainable. If it isn’t, visitors may go somewhere where it IS easily attainable.
If you’re running a business, chances are you want customers to be able to contact you easily. By making sure that process is as optimised as possible then you’re making the experience more pleasant for your customer. It’s as simple as that.
Here’s a great example I’ve used when talking about why mobile first is crucial for your business growth.
The example I used was Norfolk Oak’s website, as you can see above. If you go on there, you’ll see they have a phone number and email address right up there in the navigation bar. When you’re on a mobile, the menu turns to a drop-down menu as a lot of websites do. However, the phone number and email address turn into icons that you can really easily hit with your finger to get in touch with them.
There’s some great thought that’s gone into that. There’s still a contact page, which is hidden away in the About menu, but because people have the two most popular ways of contact right in front of them then that contact page link being slightly hidden way probably doesn’t matter too much.
That sort of forethought for your own website contact info can make a real difference to your visitor’s usability for your website.
Details like that make a difference.
Here are some quick points to consider to help you really supercharge your website contact info. Take a look at your own website and see if there are any improvements you could make to it.
How easy is it to find your contact page? If it’s easy, great. If it’s a bit of a mission, consider moving it to a more accessible location.
Is there some basic information that you could place directly in the navigation bar? Think about how your customers typically like to contact you and consider whether putting that useful information right in the navigation bar could increase the usability.
I often find myself scrolling down to the website footer to find contact information if it’s not immediately available. So…
If you don’t want to, or can’t, place simple contact information like a phone number or email address in the navigation bar, perhaps you could put it in the footer instead.
Is your customer having a problem with your product/service? Perhaps they have questions. They’ll probably end up on one of these pages. Putting some contact information (phone number and email address, as well as a contact form) on these pages can help your visitors accomplish their task.
If a potential customer is considering making a purchase, that’s great. What if they have questions or concerns about that purchase? You could think about adding contact information to that product/service page to make it easier for them to ask a question.
I’ve left the most obvious for last here. Your contact page. How can you supercharge your website’s contact page?
Your contact page is probably the most obvious place for contact information to be. What methods of contact you want to display here will depend on your business.
However, I’ve come across a lot of websites that will only have a contact form for someone to fill in. In my own experience visitors sometimes will like to have a phone number and email address too. Some people (myself included) prefer to email someone or a company directly rather than fill out a contact form.
If you have an actual shop rather than just an online business, you should also make sure your address is on there too. The same goes for your website footer; sometimes it’s a good idea to have your physical address there too.
Supercharging your website contact information doesn’t have to be hard. All you’re trying to do is make it easier for people to contact you should they need to. Anything you can do to improve usability for your visitors is a big plus point. The more usable your website is, the less likely the visitors are going to go somewhere else.
So overall, make sure your contact page is easy to find. Also, consider other places on your website where visitors might need to contact you (such as your products pages or FAQ page). Think about other locations such as the navigation bar; it traditionally only has links in it. That’s not a law; you can have contact information in there too.
I hope this will help you supercharge your website contact info. Remember; making your website as accessible and useable as possible is an absolute must.
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