Nuno and Karen wanted a website that was straightforward enough to clearly communicate what they wanted to achieve with their gambling addiction retreat. They were also conscious of the cost because they wanted to be able to devote as much of their own resources to their project as possible while still having a website that acted as a positive ambassador for them.
Based on that we settled on a static website, using no Content Management System, to bring down the time for development, as such bringing down the cost.
Although we were aiming to keep the cost down, we still carried out some User Experience work. I had created some user personas for a previous website project for Karen and Nuno and I used those as a base to start with on this project.
Considering the user at the start of the project is key. It allows me and a client to focus on what the users actually needs to get out of the website experience before diving into writing content or choosing colours and drawing things.
Karen and Nuno had written the content for the website at this stage, minus some minor amendments/changes they wanted to make.
Early on in our discussion, I recommend they have some professional photos taken of themselves for use on the website. It’s not a large cost, but having professional grade photography makes a big difference to the end result. They’d also be able to use the photos for other projects/websites/media too.
The brief for the design of the website was to have something modern and something new. Due to previous work with them we already had a colour scheme we wanted to work with. My task was to take that, along with the brief UX work we carried out and devise a design that was concise and communicated clearly.
I designed the Life Beyond the Horizon logo during a previous project, so we didn’t need to wait to any logo designs to be completed. This also helped in bringing down the cost of the project.
Here’s a screenshot of the homepage.
Hand-coding a website gives a level of control you don’t get with a pre-made theme or a website builder. I was able to make the website as streamlined as possible. Hand-coding also meant I could decide which CSS techniques to use for certain situations.
I opted for WOW.js for some subtle image animations. Going overboard wasn’t an option with this website. Not only would that potentially have increased the cost, but too much animation on a webpage can detract from the message you’re trying to relay. WOW.js gave me the speed of development as well as the flexibility that I needed.